The article examines the communication strategies of four bilingual, immigrant women entrepreneurs within the context of their businesses. The analysis revealed that L1 and L2 use is crucial to the business success of the participants. L1 conversations consisted of largely private speech and directives. The women positioned themselves as…

An ethnographic case study focuses on the pragmatics of higher-stakes social communications. Illustrates how, through exposure to social interactions and assistance from more competent peers, an immigrant woman came to internalize target language and cultural norms and develop communicative competence in English as a Second Language in the…