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Direct linkNarmin Tartila Banu; Aron Darmody; Leighann C. Neilson – Journal of Marketing Education, 2024
This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…
Descriptors: Marketing, Active Learning, Business Administration Education, Food
Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian – Journal of Marketing Education, 2019
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…
Descriptors: Marketing, Educational Change, Curriculum Development, Program Descriptions
Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso – Journal of Marketing Education, 2018
Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new…
Descriptors: Retailing, Marketing, Critical Thinking, Decision Making
Morgan, Felicia N.; McCabe, Deborah Brown – Journal of Marketing Education, 2012
Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…
Descriptors: Consumer Economics, Motivation, Purchasing, Learner Engagement
Diamond, Nina; Koernig, Stephen K.; Iqbal, Zafar – Journal of Marketing Education, 2008
This article describes an innovative strategic tools course designed to enhance the problem-solving skills of marketing majors. The course serves as a means of preparing students to capitalize on opportunities afforded by a case-based capstone course and to better meet the needs and expectations of prospective employers. The course format utilizes…
Descriptors: Active Learning, Problem Solving, Business Administration Education, Undergraduate Study
Smith, Louise W.; Van Doren, Doris C. – Journal of Marketing Education, 2004
Active and experiential learning theory have not dramatically changed collegiate classroom teaching methods, although they have long been included in the pedagogical literature. This article presents an evolved method, reality based learning, that aids professors in including active learning activities with feelings of clarity and confidence. The…
Descriptors: Learning Theories, Experiential Learning, Active Learning, Teaching Methods
