Descriptor
| Attitudes | 1 |
| Decision Making | 1 |
| Design Preferences | 1 |
| Design Requirements | 1 |
| Evaluation Methods | 1 |
| Factor Analysis | 1 |
| Interviews | 1 |
| Measurement Techniques | 1 |
| Multidimensional Scaling | 1 |
| Predictor Variables | 1 |
Source
| Multivariate Behavioral… | 1 |
Author
| Farley, John U. | 1 |
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Peer reviewedFarley, John U.; And Others – Multivariate Behavioral Research, 1974
Evaluation of attributes of a subcompact car were combined in linear regressions predicting liking and purchase intention. Of two forms--raw scales and scales weighted by the importance attached to each attribute by each subject--unweighted evaluations proved more consistent and important predictors than those weighted by their saliency. (Author)
Descriptors: Attitudes, Decision Making, Design Preferences, Design Requirements
