Describes how microcomputer technology for processing textual data offers new options for the qualitative researcher in educational administration. Identifies both the potential benefits and limitations of such computer-assisted procedures, drawing on a study of local educational governance. Describes ETHNOGRAPH, a sophisticated, user-friendly…

Purpose: The literature advocates educational decision-making processes that are either intuitive or systematic. While the two approaches seem to be incompatible, each has its merits. Intuitive thinking is considered to be holistic and creative, whereas the systematic approach has the advantages of a theoretical foundation and accuracy in data…