Much marketing information can be obtained for admissions policy formation and forecasting from existing data sources, including course perceptions, the nature of the competition, and the admissions policies of the competition. The British university application system would benefit by exploiting computer applications of this concept. (MSE)

Describes the Personalized Admissions and Advisement System introduced at Triton College, Illinois, to administer student recruitment, admissions, advising, and initial orientation. The article compares the old and the new systems and points out the benefits of the computer-assisted method, particularly as related to speed and ease of data…