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An Empirical Comparison of Navigation Effect of Pull-Down Menu Style on The World Wide Web.
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Yu, Byeong-Min; Han, Sungwook – 2001
Effective navigation is becoming more and more critical to the success of electronic commerce (E-commerce). It remains a challenge for educational technologists and Web designers to develop Web systems that can help customers find products or services without experiencing disorientation problems and cognitive overload. Many E-commerce Web sites…
Descriptors: Comparative Analysis, Computer System Design, Design Preferences, Navigation