This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

From a rhetorical perspective, Mendel's work and its reception elicit two important questions: (a) why were Mendel's arguments so compelling to 20th century biologists? And (b) why where they so roundly ignored by his contemporaries? The focus of this article is to examine the latter question while commenting on the former by employing several…

Contrastive rhetoric scholarship researches rhetorical structures across languages to predict the difficulties experienced by students learning to write essays in a second language. The paradigmatic contrast is between Western languages (e.g., English) that are said to exemplify "linearity" and "directness" and Eastern languages (e.g., Chinese,…