This article focuses on describing how institutional researchers can use qualitative cultural assessments to better understand the role that their campus cultures play in shaping individual and group behaviors and experiences. A special emphasis is given to the implications of institutional diversity in the processes of designing and conducting…

The value of qualitative assessment approaches has been underestimated primarily because they are often juxtaposed against long-standing quantitative traditions and the widely accepted premise that the best research produces generalizable and statistically significant findings. Institutional researchers avoid qualitative methods for at least three…