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New Directions for Community…1
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Anne Mulder-Edmondson1
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Anne Mulder-Edmondson – New Directions for Community Colleges, 1981
Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)
Descriptors: Community Colleges, Program Development, School Holding Power, Student Recruitment