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Direct linkLevine, Elyse; Abbatangelo-Gray, Jodie; Mobley, Amy R.; McLaughlin, Grant R.; Herzog, Jill – Journal of Nutrition Education and Behavior, 2012
MyPlate, the icon and multimodal communication plan developed for the 2010 Dietary Guidelines for Americans (DGA), provides an opportunity to consider new approaches to evaluating the effectiveness of communication initiatives. A review of indicators used in assessments for previous DGA communication initiatives finds gaps in accounting for…
Descriptors: Outcome Measures, Measurement Techniques, Evaluation Methods, Dietetics
