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The Co-Op Option.
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Smith, Barbara A. W.; Keim, William A. – Community and Junior College Journal, 1981
Describes the cooperative television advertising arrangement between Johnson County Community College (KS) and the Metropolitan Community College District (MO), which resulted in the lease and later in the production of public-service announcements to promote student recruitment. Outlines the project's development, problems, and successes.…
Descriptors: Intercollegiate Cooperation, Program Descriptions, Program Development, Public Television
The President As Marketer
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Bickford, Robert I. – Community and Junior College Journal, 1978
Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)
Descriptors: Administration, Administrator Responsibility, Administrator Role, Community Colleges
Implementing the Marketing Process
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Leach, Ernest R. – Community and Junior College Journal, 1977
Discusses a four-stage "marketing process" employed by a suburban community college in an effort to become more responsive to the needs of its present and potential students. (DC)
Descriptors: Community Colleges, Marketing, Needs Assessment, Outreach Programs
Applying Good Sense to Marketing.
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Keim, William A. – Community and Junior College Journal, 1979
Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)
Descriptors: Community Colleges, Educational Needs, Lifelong Learning, Marketing