Provides guidelines for establishing an Adopt-a-School program, a cooperative venture between government agencies, businesses and schools, based on a program in San Diego. Summarizes benefits and program activities. (KH)

Describes an Adopt-a-School program, initiated by the White House, which encourages federal agencies to join in partnership with schools. Discusses ways in which private businesses also may enter into cooperation with public schools, and briefly describes career programs developed between District of Columbia schools and local businesses. (KH)

Explains how and why a nonprofit agency initiated and developed new products and services to advance the quality of child care in a large metropolitan area. Describes how, through market studies, two distinct market segments were identified, each with distinct subdivisions and unique needs. Explains how the agency met the needs of each segment.…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…