This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

Text analytics refers to the process of analyzing unstructured data from documented sources, including open-ended surveys, blogs, and other types of web dialog. Text analytics has enveloped the concept of text mining, an analysis approach influenced heavily from data mining. While text mining has been covered extensively in various computer…

Background: Although much has been written about the ways in which new technology might transform educational practice, particularly in the area of literacy learning, there is relatively little empirical work that explores the possibilities and problems--or even what such a transformation might look like in the classroom. 3D virtual worlds offer a…