Discusses research results indicating that teachers, students, parents, and employers in the United Kingdom agree that the primary goal of education is to develop student character and self-motivation. The author contends that secondary schools neglect this function because they have no objective way to measure their effectiveness. (AM)

Maintains that universities have a responsibility to engender "..some sense of minimum universal values" in their students and to influence the adoption and promotion of these values in their lives. Considers ways that a university can accomplish this goal through a code of ethics, innovative management, and the impact of senior teams.…