To better understand the influence of the American Association of Community Colleges (AACC) competencies on practice since their formation, six community college chief executive officers (five presidents and one chancellor) were asked to reflect upon the enduring relevance of the competencies. They were also asked specifically how they acquired…

Discusses six principal elements that are strategic for program and service development: institutional mission and goals, student needs and characteristics, community priorities, the values and involvement of internal college constituencies, technology and its impact on educational curricula and methodology, and financial constraints and political…

Presents a six-step model for developing successful and productive linkages between community colleges and local community interest groups. (DMM)

Discusses attrition research in terms of student characteristics predictive of persistence and reasons students drop out. Itemizes the steps of planning a retention program and suggests retention strategies in three categories: administration, faculty, and student personnel. (DD)

Identifies issues to be considered in deciding whether a community college should become involved in industrial training (e.g., local needs and attitudes, faculty attitudes, and personnel implications). Suggests an organizational model for delivering customized job training. Identifies program benefits and potential problems. (DMM)

Outlines the similarities and differences between traditional degree programs and industrial training programs and offers suggestions for colleges initiating industrial training efforts, covering areas such as administrative responses, the target group, internal communication, faculty, instructional implications, program delivery, finances,…

Examines obstacles to and errors in establishing faculty evaluation and development programs. Presents 12 guidelines for overcoming obstacles and avoiding errors, including the identification and enlistment of high-level administrative support; responsiveness to faculty concerns; and the establishment of development centers, advisory boards, and…

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

Advocates the involvement of the community college president, governing board, administrative staff, faculty, local industry, and appropriate legislators in creating a practical and acceptable internal and external climate for international education programs. Discusses "domestic backlash" as it relates to defining community college boundaries and…

Presents guidelines developed by the League for Innovation in the Community College for the future development of student services, including a comprehensive list of criteria for developing and evaluating successful programs. Advocates the use of staff development resources to build college-wide teams to design and implement programs that increase…

Provides a historic perspective for staff evaluation and descriptions of conceptual frameworks used in evaluation program planning. Recommends the Southern Regional Education Board's framework for faculty evaluation that includes the development of evaluation purposes; areas for examination; essential evaluation criteria, standards, and evidence;…

Outlines the essential elements of a staff development program, including institutional commitment and the identification of individual and group training needs. Offers a matrix for categorizing the pedagogical, technical, remedial, and personal growth needs of academic, nonacademic, and administrative personnel. Identifies program types and…

Presents a change strategy to forge new options for lifelong learners, focusing on ways to gain institutional acceptance and continuing support for lifelong learning programs in higher education. (JM)

Traces the beginnings, slow growth, and current awareness of and commitment to the international education movement. Notes several requisites in planning for involvement in international education programs. (MB)