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Download full textAitken, Joan E. – 1988
Q methodology, a theory-based research technique begun by William Stephenson, permits a scientific approach to the study of subjective ideas, and proves useful in studying intrapersonal communication processes in a variety of contexts. The Q-sort, which incorporates Q methodology into a measure, allows respondents to sort statements (pictures or…
Descriptors: Communication Research, Computer Software, Data Analysis, Higher Education
