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Kuiper, Shirley; Thomas, Martha W. – Business Communication Quarterly, 2000
Presents a strategic consultancy model for establishing a business communication center. Discusses its application in two stages at the University of South Carolina in proposing and establishing such a center. Discusses identifying principles; identifying stakeholders; defining goals; analyzing strengths, weaknesses, opportunities, and threats;…
Descriptors: Business Communication, Curriculum Development, Educational Facilities, Higher Education
Peer reviewed Peer reviewed
Dillon, W. Tracy – Business Communication Quarterly, 1997
Advocates student learning portfolios as an effective assessment technique. Explains how to devise a process that involves community expert partners in judging a student portfolio contest in technical writing. Discusses how to sustain community involvement in program assessment and describes how portfolio assessment led to the creation of a…
Descriptors: Advisory Committees, Business Communication, Community Involvement, Higher Education