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Direct linkHernandez-Pozas, Olivia; Carreon-Flores, Horacio – Journal of Teaching in International Business, 2019
New generations of International Business (IB) students include the Centennials, also known as Generation Z. These students have experienced their whole life in a virtual and physical reality. They learn differently than previous generations and have an even shorter span of attention than Millennials. We -- IB educators -- need to acknowledge…
Descriptors: Business Administration Education, Teaching Methods, Computer Simulation, Intercultural Communication
