This study investigates the language ideologies manifested in the linguistic hierarchies produced by relevant EU governmental/political institutions through their language requirements for visa application documents. Based on the theoretical framework of Language Management Theory (LMT), this study employs a mixed-methods approach, combining…

Although the notion of intercultural communicative competence (ICC) has been widely promoted in language classrooms, few empirical studies report how social media, such as Instagram, could be used as a virtual learning platform to engage students in learning how to communicate interculturally. Framed within the global Englishes (GE) concept as the…

The paper investigates YouTube teachers' identity construction within dominant language ideologies. Drawing on the constructs of language teacher professional identity, social media micro-celebrity persona, linguistic entrepreneurship, and raciolinguistic ideologies and online persona, the study analyses banner images, biographies, and…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article focuses on cultured identity construction via linguistic stylization among young domestic and external Chinese migrants. Based on ethnographic fieldwork in Beijing, China and the Netherlands, this study contends that self-defined "Hanfu" fans stylize the classical "Wenyan" register to invoke and align with a…