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Direct linkM. Rajashekhar; Radhika Sharma; Abhishek V. Raut; Ashwini Kalantri; Subodh S. Gupta; The VCaN Collaboration Team – Health Education Journal, 2024
Introduction: The burden of non-communicable diseases (NCDs) is a major challenge for countries, regardless of their level of development. Social branding is an emerging approach to health promotion for NCD prevention. In this paper, the process of social branding is documented as a case study to help researchers develop similar kinds of…
Descriptors: Foreign Countries, Public Health, Health Promotion, Advertising
