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Wiles, Amy M. – Biochemistry and Molecular Biology Education, 2016
Learning often improves when active learning techniques are used in place of traditional lectures. For many of these techniques, however, students are expected to apply concepts that they have already grasped. A challenge, therefore, is how to incorporate active learning into the classroom of courses with heavy content, such as molecular-based…
Descriptors: Undergraduate Students, Science Education, Active Learning, Visual Literacy
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Glaser, Hollis F. – Communication Teacher, 2011
Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…
Descriptors: Advertising, Teaching Styles, Public Relations, Content Analysis