The authors present a pedagogical primer on the highly controversial business strategies of data mining and automated prediction. They provide a summary that allows business professors and students the opportunity to better understand the privacy and ethical issues that arise from high-tech, Internet-based organizations implementing programs to…

Twelve-year-old Susan took a course designed to improve her reading skills. She read short stories and the teacher would give her and her fellow students a written test every other week measuring vocabulary and reading comprehension. A few days later, Susan's instructor graded the paper and returned her exam. The test showed that she did well on…