Plaza del Valle is an open-air shopping center in the San Fernando Valley region of Los Angeles. The new marketing manager must review primary and secondary data to determine a target market, a product positioning strategy, and a promotion strategy for the retail shopping center with the ultimate goal of increasing revenue for the Plaza. She is…

There are five words that are critical to an appreciation of what is "typical" in data sets that students encounter across the middle school years. The first three words--mean, median and mode--are nouns that define measures of typicality in data sets. The next two words--categorical and numerical--are adjectives that describe the types…

"The NMC Horizon Report" series is the most visible outcome of the New Media Consortium (NMC) Horizon Project, an ongoing research effort established in 2002 that identifies and describes emerging technologies likely to have a large impact on teaching, learning, research, or creative expression within every sector of education in some 65…

A national student competition problem in business intelligence (BI) is considered to foster an understanding of this competition and of the underlying case study problem used. The focus here is two-fold. First, is to illustrate this competition, and second, is to provide a case problem that can be considered for use in various information systems…

This curriculum guide and content outline for the telemarketing entry-level position contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources-related tasks; and (7) communications and minimum skill…

This curriculum guide and content outline for the telemarketing specialist contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources related; and (7) communications and minimum skill tasks. Each section…

This issue focuses on practices that can help improve reading instruction and includes two announcements from Southwest Educational Development Laboratory (SEDL). It begins with a look at study groups, the practice of teachers getting together to focus on instructional practices and student learning. Stacey Joyner, a staff member of SEDL's Texas…